Dark outlook for traditional radio and television. Smartphone takeover.
Especially for the young generation a smartphone is now indispensable. TV and radio hardly matters anymore. This shows a survey by TNS Emnid on behalf of the Bundesverband Digitale Wirtschaft (BVDW) among Internet users in Germany.
TVs and smartphones are platforms which few German Internet users want to miss: For one of three respondents (33 percent) are television is indispensable - closely followed by smartphone by 27 percent. In third place, the radio 20 percent the radio. A radically different picture emerges for the young generation: For 67 percent of 14-29-year-olds, the smartphone has become indispensable. Traditional media in this generation hardly matters; Television (eight percent) or radio (five percent).