For commercial radio digital radio will play a "complementary and supporting role"
DAB is a great digital radio platform. But it will never replace analog FM broadcasting in Australia. So said Ford Ennals, CEO of Australia’s Commercial Radio & Audio, during his “DAB Down Under” talk at the WorldDAB Summit 2023 in Munich, Germany. He is drawing the same conclusions as the government made already in 2015.
In Australia, we were a relative early adopter of DAB, said Ennals. 2009 I think we started. And it’s important, but it will never take the place of FM. I think there will be markets where DAB has an important role to play, but it’s a complementary and supporting role.