Sunday 9 June 2024

DRM Becoming the Major Digital Radio Platform in Asia

(picture: Redtech.pro)

China reaffirms need for digital audio in all domestic cars

After securing the huge Indian broadcasting market the digital terrestrial radio system DRM (Digital Radio Mondiale) now is strongly positioning itself  in the Chinese domestic market. This will leave DAB  -the other European system - further far behind on the global market.  


According to RedTech.pro the Chinese National Radio and Television Administration (NRTA), the Ministry of Industry and Information Technology (MIIT), and the State Administration for Market Regulation (SAMR) jointly met specifically on the provision of audio and video in cars. NRTA and MIIT promoted the inclusion of digital receivers with DRM (and the domestic system CDR) in all domestically produced and imported vehicles to be sold on the domestic market. Last year in their joint letter the Chinese authorities also expressed the intention to accelerate the construction of digital radio broadcasting coverage networks with digital AM broadcasting (DRM) transmission systems at local medium wave transmission stations.