Good news for audio media, not so good news for radio set business.
The fact that almost everyone now has a smartphone that can be used for both linear and streaming radio and television is evident as reported by the Nordicom Media Barometer 2019.
The report shows that the population is well equipped with regard to access to media technology in 2019. During the year, 94% had access to a smartphone, 92% to a television and 86% to a laptop. Media players, such as Apple TV, for 55 percent. Radio receiver ownership continues to decline and is now down to 65%. Nevertheless, audio media accounts for the largest proportion of total media usage.