Broadband developments strongly indicate that the future major media platform will be Internet
In 2025 it is predicted that all young people and adults in the world will own a smartphone, which will replace other devices as stand-alone radio- and tv-receivers. This will have a heavy impact on the media industry.
According to the ITU/UNESCO Broadband Commission for Digital Development ‘State of Broadband’ report that although strong growth rates continue for mobile broadband and Facebook usage, and mobile cellular subscriptions now exceeded 7 billion.