Local radio listeners increasingly abandoning DAB and returning to FM.
FM seems to be experiencing a renaissance in Norway. Fewer and fewer people are now using DAB to listen to local radio, while more are listening to FM radio, according to recent figures compiled by Kantar Media for the Norwegian Local Radio Association. Kantar asks not only which channel is listened to, but also which platform they use to listen to local radio. The figures do not apply to national channels that only broadcast digitally. - In the fourth quarter of 2024, 53.0% of those surveyed said that they use FM to listen to local radio on a daily basis, while 45.5% said that they listen to local radio on DAB. In the second quarter of 2024, 51.5% listened to local radio on FM and 47.7% on DAB. So it is no longer just a coincidence, it may seem that the trend has actually reversed.