During an open house discussion, radio broadcast operators urged the Telecom Regulatory Authority of India (TRAI) to adopt a single open standard for digital radio broadcasting, considering its cost-effectiveness. Industry stakeholders further noted that a technology like Digital Radio Mondiale (DRM) will foster innovation and competition. Uday Chawla, general secretary, Association of Radio Operators for India, highlighting how profitability is the real challenge for radio broadcasters, urged technology providers to be proactive in creating the digital ecosystem, have an alliance with mobile and automobile manufacturers and bring down the cost of digital radio adoption.
