Smartphones ultimately the major media platform
In India, 337.0 million people, or more than a quarter of the population, will use a smartphone in 2018, according to eMarketer’s latest forecast.
The number of smartphone users in India will grow by close to 16% this year—the highest growth rate of any country in the world broken out by eMarketer.
Since its last forecast, eMarketer increased its estimate for the smartphone audience in India by more than 31 million people. This uptick is thanks to the growth in smartphone usage in urban areas, where affordable smartphones are becoming widely available.
Smartphones are becoming the major listening and viewing media platform for millions of Indians and will ultimately replace stand-alone radio and television receivers.
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