Friday, 9 June 2017

First Country to Rule Unlocking FM Radio on Smartphones.

Advertisers welcome Mexico’s decision. Will combine linear audio with the interaction of digital platforms.
Federal Telecommunications Institute now requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals. Move came after months of pressure from National Chamber of Radio and Television Industry (CIRT).  Mexico is the first country in the world to enact such legislation.

Wednesday, 7 June 2017

Will DAB Kill Radio? Continued Listening Decline in Norway

National radio has lost many listeners in the last two years. 2 of 3 cars not DAB-able.
Radio listening is now dramatically falling in Norway, as the national radio closes its FM

transmitters. In week 21, total listening was only 62.9% according to Kantar TNS measurements. This is the worst week of the year with the exception of Easter week. Week 21 2015, the total radio listening rate was 70.9% in week 21 and the same week 2016 69.0%. Public radio is the big loser, while local radio is not included in this poll.

Continued Local Radio on FM Welcome by Advertisers in Norway

The transition to DAB opens for a local radio boost
Local radio stations in the counties Møre og Romsdal are pleased that NRK has recently switched off their FM transmitters. They also report that advertisers are now delighted that local stations are gradually becoming the only ones that broadcast on FM in respectively area.