Analysis: DAB will not survive FM and Internet Radio. Norway loser.
Despite 24 unsuccessful years since its launching and the Internet's increasing dominance, lobby interests continue efforts to replace FM with the European system DAB. It has mainly been public broadcasters active since the beginning of the 1990s. With the exception of the Norwegian NRK, however, these companies are realizing that DAB no longer belongs to the future radio landscape. Nowadays, the "digital radio" listening platform today and for the future means online - in Sweden, France, the United States and most other countries. Meanwhile FM, the world broadcast standard, remains strong in 219 countries.
Tuesday, 19 February 2019
Monday, 4 February 2019
|Pic: Opplands Arbeiderblad|
Public radio not a longer with the majority population.
The latest CATI survey from Kantar confirms previous information that radio listening in Norway remains at a very low level since 2017 in comparison with other Nordic countries. The reason for the decline is primarily the world-unique decision to force listeners of national radio to switch to DAB. - Listening in the fourth quarter of 2018 totalled 59.1%. NRK dominates with one third of the population; 37.4%. NRK's strongest card is P1; 23.1% and regional broadcasts; 19.8% The two foreign owned commercial national networks have only 16 per cent. Local radio has 13.6 and foreign radio (mainly SR) 1.6%