An effective lobby in Norway made politicians to disregard public interest As the only country in the world so far, Norway has taken the step of closing the FM
Photo: Odd Richard Valmot
network for national terrestrial radio and switching to digital DAB +. Given the massive development of radio online and the fact that FM is an established world standard in all 220 countries, this dramatic step has surprised the outside world. How could two neighboring countries - Norway and Sweden - make such diametrically different decisions? In Norway, the conversion has not been popular and the listening to NRK and the TV commercial networks have also decreased in favor of local radio on FM. DAB is already forgotten. But what and who was behind the controversial Norwegian decision? (Image: Minister of Culture Anniken Huitfeldt (Ap) and Culture Ministry official Øyvind Christensen, at publication of the 2011 Storting DAB Proposal)
Will radio listeners rather keep their six billion FM receivers? Terrestrial digital radio is still the wet dream for some broadcasters especially in the European public service sector. There are several different such systems but DAB is the system which has been initiated by some European public service broadcasters. But since the system was introduced and taken into operation by BBC 1995 the progress is quite limited in spite of DAB being aggressively promoted by the EBU and WorldDAB organisations.
Here you will find some major observations and read an analysis indicating that DAB will not survive another decade. Not even in Norway.
FM switch-off in Norway not a good example for German commercial radio In an interview, Klaus Schunck chairman of the German commercial radio organization VPRT warns against the Norwegian example of falling listening figures when closing FM broadcasting. He believes that commercial radio can accept a transition to DAB only when FM listening is below 10%. The interview was made in the light of the failure to push through a transition agreement in the German government coalition setup.