|Picture: Oppland Arbeiderblad|
However, Local radio on FM is healthy
A new report from the Media Authority shows that for the first time, that national Norwegian television and radio channels has experienced a sharp fall in advertising revenues of more than NOK 200 million. 2018 is the first year we see advertising revenue fall. Loss from the peak year 2017 is NOK 212 million, or 4.7 per cent, says Mari Velsand, MD of the media authority.
The commercial radio sector with only one source of funding is more exposed and vulnerable than the television sector. It is reported that radio channels which broadcast on DAB exclusively have large operating deficits and that many lose more than they earn from broadcasting on DAB.