Tuesday, 4 December 2018

Half of Norway Turns Its Back on DAB. Now Politicians Are Reconsidering

Unique project closing of national radio on FM has failed.
Listening figures clearly show less interest for national channels (now exclusively on DAB) than when broadcasting on FM. Local radio continues on FM and many stations now have larger audiences than before the national radio left FM 2017. In the third quarter, many stations increased a lot. Nea Radio is still the country's most popular station with a total of 53% daily coverage in its own area. There are a total of 15 local radio stations that have a daily attendance of at least 16%. - Will still more Norwegians stay on FM and go online rather than turn to DAB? This might be quite a problem of survival for the national broadcasters.