Young Germans Are Abandoning Radio

Dark outlook for traditional radio and television. Smartphone takeover.

Especially for the young generation a smartphone is now indispensable. TV and radio hardly matters anymore. This shows a survey by TNS Emnid on behalf of the Bundesverband Digitale Wirtschaft (BVDW) among Internet users in Germany.

TVs and smartphones are platforms which few German Internet users want to miss: For one of three respondents (33 percent) are television is indispensable - closely followed by smartphone by 27 percent. In third place, the radio 20 percent the radio. A radically different picture emerges for the young generation: For 67 percent of 14-29-year-olds, the smartphone has become indispensable. Traditional media in this generation hardly matters; Television (eight percent) or radio (five percent).

Thorben Fasching Vice President BVDW explains: The smart phone is an indispensable part of our lives. That is hardly occurred during the decades of the younger generation for established media such as TV and radio, and will be replaced by smartphones, a symbol of the digital conversion. Of course means it is not close for an end of TV and radio - rather, forms of distribution and consumption patterns change. (Radioszene).