FM radio is losing to online listening, but not to DAB.
Digital radio listening share remains flat at 36.8% year on year with listening hours for Q2 2014 with 378 million hours being listened to in an average week. DAB radio has a share of 65% of all digital hours (24% of total hours). Listening via DTV (Digital Television) represents 13% (5% of total) and Online 17% (6% of total) of all digital listening hours according to the Rajar report.
Overall, radio listening to analogue stations (FM(AM) is slightly down to 56.6% in Q2 2014, from 58.6% year on year whilst online listening is on slight increase.
Radio listening online or via apps increased share to 6.2%, up by 2% year on year, while listening on digital TV declined to 4.8%, a decrease in hours of 10% year on year. In-car DAB listening now accounts for 11.7% of hours. Unattributed listening (digital/analogue) has increased from 4.6% to 6.6% year on year.
22% of adults – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 51% year on year. 36% of 15-24 year olds – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 25% year on year.
See Rajar graphics for Q2 2014.
