Limited interest for DAB radio on the local market
The two major privately owned radio stations in Hamburg - Radio Hamburg and Alster Radio - abstain from applying for DAB+ license at the local state media authority.
The CEO of Radio Hamburg Carsten Neitzel says that the sale of DAB receivers is in no proportion to the annual sale of 200-250.000 FM receivers in Germany.
Alster Radio points to a lack of cooperation between private and governmental players in the media landscape. Also that there are still no multi chips on the market enabling both FM and DAB+ in all receivers. (SatelliFax)
Radio Hamburg has a daily reach of 1 million listeners and Alster Radio 378.000 on FM ( or UKW as it mostly is called in Germany).