Friday 6 December 2013

German Youth Rejects Digital Radio

Youth radio listening; FM triumph, DAB flop
German youth are still listening to radio on a stationary radio or car radio and it is overwhelmingly via FM. According to the "JIM Report 2013" (Youth, Information, Multimedia) from Medienpädagogischen Research Association Südwest three quarters listen to an ordinary FM receiver and two thirds on a FM car radio. 
In spite of the broad offering of other means of listening as mobile phone, Internet, mp3-player and DAB+ youth are indifferent to those platforms. It is striking that the usage of DAB+ units has decreased from 3 to 2 percent in a year. (Satellifax)