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Picture: VG |
During 2017 Norway switched-off its national FM network and replaced it with DAB+. Reports distributed by DAB promoters to international media depict the transition as ”successful”. However, the listeners do not agree. Last month the Oslo daily Dagbladet published a Ipsos poll indicating that 56% of the Norwegians are not satisfied with DAB, 31% satisfied and 12% do not know.
Trying to force the listeners to scrap their FM receivers and invest in DAB+ receivers will come to a high cost for the three major broadcasters. Public radio NRK has lost a considerable part of its listeners – about a fifth during 2017.