9 out of 10 young smartphone owners listen online in the U.S.
The stand-alone radio receiver will fade away. Smartphones are increasingly changing the way U.S. consumers access information and entertainment. The share of smartphone users who utilize their device to listen to online radio has increased by double-digits in recent years. According to a recent Pew Research Center survey listening to music and shopping on the go are especially popular among smartphone owners ages 18-29:
87% have listened to an online radio or music service on their phone, compared with 41% of those 50+, while 73% have shopped online through their mobile device vs. 44% of older users.
The online radio finding also includes consumers that access music streaming services such as Pandora or Spotify. Watching movies or TV via a paid subscription has doubled over the past three years.
The U.S and other developed countries is leading the way in smartphone usage. This is a strong global trend. Also in developing nations radio has been given rebirth because of cell phones. This is especially significant in India which have seen an explosion of smartphone usage.
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