Saturday 23 May 2015

Continued Slow Uptake for DAB Radio in the U.K.

Still analogue is the major radio listening platform
Listening on digital platforms has increased four percentage points on one-year basis according to latest RAJAR survey. However, still AM/FM is the major platform with 54,3 % of all listening. The share of listening to DAB is 25.9% of all listening (23.7% in Q1, 2014). This is still the highest share for DAB listening in Europe but the system was introduced in the U.K. already 1995. Norway is number two for DAB listening with a 19 % share and Denmark number three with 14 %.

Other digital listening is via digital television network 4,8 % (5 % 2014) and Online/Apps 6,8 % (6,4 2014) and unspecified 2,1 %.

22% of adults – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 20% Year on Year.  34% of 15-24 year olds – claim to listen to the radio via a mobile phone or tablet at least once per month. Up 4%. Listening on mobile platforms is on-line or on FM. There is not any DAB capabilities built into mobile phones or tablets.

The British government has postponed any plans to close FM radio.

Also read
Britain Is Not Yet Ready For a Digital Switch-over