No progress for on-air digital radio
AM/FM radio continues to be “the king of all media” in the car, but expect smartphone connectivity to grow in-vehicle, according to Arbitron SVP Marketing. AM/FM radio leads over other in-car audio options at 84% of drivers who had “ever” used this option, compared to 63% who used a CD player and 29% who used an iPod/MP3 player. Fifteen percent said they listened to satellite radio, followed by online radio at 12% and digital HD Radio at 3%.
When asked what audio option they use most of the time in the car, 58% said AM/FM radio, followed by 15% who mainly listened to CD players and 11% who said online radio. Satellite radio followed at 10%, followed by 4% for online radio and 1% who said HD Radio.
Nearly three-in-ten, or roughly 28%, said they have a Bluetooth connection in their car.
Also, one-in-five (21%) have used their cellphone to listen to online radio in a car. This is the 21st Infinite Dial study. Researchers interviewed more than 2,000 people about their use of digital platforms and new media. Download the study from eitherwww.arbitron.com or www.edisonresearch.com.
Read the full story AM/FM Still 'King of All Media´ In-Car in RadioWorld
