UK commercial radio debating the future of radio
At the Westminster Forum on the future of the UK radio industry DAB lobby organisation Digital Radio UK’s Ford Ennals said that radio should be united for a digital future, with more choice and national and local coverage buildout. The future for radio is digital but it is also collaborative. Big and small, local and national working together to ensure radio does remain competitive and relevant in a multiplatform digital age.
However, Phil Riley, the founder of UK commercial radio group Orion Media, said a radical new approach should be adopted embracing a “multi-platform world”, in which FM/AM and DAB operate side by side for at least the next decade. Phil calls on the Government to delay the “Flawed” switchover policy.