Local radio on FM biggest threat to transition scheme
The transition from FM to DAB in 2018 for national radio presented a well expanded choice of channels by the three actors; public broadcaster NRK and commercial companies Swedish NENT and German Bauer. But radio listening did not increase, instead the audience was fragmented and advertising revenue decreased. In the national DAB bouquet of radio channels, 70% have less than 2% listening some have so few listeners, hardly possible to measure. The parliament now will decide to protect the two commercial companies from local competition on FM in the four big cities (Oslo, Bergen, Stavanger and Trondheim).