On the occasion of the centenary of Italian radio, OMItaliane , the association representing Italian mediumwave broadcasters, has announced its intention to use the advanced DRM technology for broadcasting in the AM bands. Currently, local Italian broadcasters transmitting in analogue mode are using medium- and low-power AM transmitters for broadcasting to specific regional communities. According to Italian statistics cited by OMItaliane, 75% of radio listening takes place in cars, with about 25 million vehicles in Italy equipped with AM radios. - Thanks to the intervention of OMItaliane, medium waves usage opportunities are being discussed in the technical committee convened by the Italian Communications Authority. In these meetings OMItaliane is recommending AM broadcasting using the DRM standard. This is particularly relevant for all those Italian radio stakeholders focused on the enhancement of medium waves through the use of a global, green and energy efficient standard as DRM.
